Comparing the Stages in a Consumer and Organizational Purchase Decision

question 5

Multiple Choice

Comparing the stages in a consumer and organizational purchase decision process reveals key differences. When a smartphone manufacturer buys an earbud headset for its units from a supplier, more individuals are involved, supplier capability becomes more important, and the ______________ behavior is more formal.

• A)problem outcome
• B)information search
• C)purchase decision
• D)post-purchase evaluation
• E)performance review

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Definitions:

Direct Perception

A concept in psychology and ecological psychology proposing that the environment offers rich information, allowing for immediate perception without needing significant cognitive processing.

Perception and Action

The interplay between how we perceive our environment and how we respond to it through movement.

Affordances

The properties of objects or environments that allow individuals to perform actions on them.

Bottom-Up Perception

A processing approach where sensory input is first analyzed into its components and then integrated to form a perception.