Marketers Use Three Approaches to Try to Change Consumer Attitudes

question 287

Multiple Choice

Marketers use three approaches to try to change consumer attitudes toward products and brands: (1) changing beliefs about the extent to which a brand has certain attributes, (2) changing the perceived importance of attributes, and (3) __________.

• A)reinforcing the consumers' sense of self-confidence in making wise purchase decisions
• B)adding new attributes to the product
• C)refocusing a consumer's attention from one attribute to another
• D)actively educating consumers about the product's competitive advantages
• E)denigrating the attributes of competitors' products

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Definitions:

Private Enterprise

Businesses that are owned and operated by private individuals or groups, rather than being controlled or owned by the government.

Tolerate Ambiguity

Tolerating ambiguity refers to the ability to remain productive and calm when situations are uncertain or unclear.

Financial Success

The achievement of financial objectives and stability, often characterized by an individual's or organization's ability to generate and manage wealth effectively.

Job Security

The probability or likelihood of an individual to retain his/her job without the risk of becoming unemployed.