Which of the Following Statements About Marketing Mix Characteristics in Organizational

question 20

Multiple Choice

Which of the following statements about marketing mix characteristics in organizational buying behavior is most accurate?

• A)Few large transactions are made over the Internet.
• B)The actual buyer retains all of the influence in the buying decision.
• C)Advertising is very simplistic in nature.
• D)Direct selling to organizational buyers is the rule.
• E)Only finished goods are sold in this way.

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Definitions:

Fair Value

The value that could be gained from the sale of an asset or the expense of transferring a liability, in a regulated transaction among market players on the date of assessment.

Asset Acquired

An item of economic value obtained by a company, expected to provide future benefit by generating cash flows or reducing expenses.

Future Service Potential

The potential of an asset to contribute to future operations and cash flows of an organization.

Physical Substance

A characteristic of tangible assets, meaning they have a physical form and can be seen, touched, and measured.