Consumers' Purchases Are Often Influenced by the Views, Opinions, or Behaviors

question 230

Multiple Choice

Consumers' purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketers are opinion leadership and

• A)consumer socialization.
• B)word-of-mouth activity.
• C)peer pressure.
• D)government regulation.
• E)sales promotion.

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