Bob's Best Friend Mike Turns 25 Next Week

question 312

Multiple Choice

Bob's best friend Mike turns 25 next week. Bob decided to purchase Mike a tablet device/e-book reader as a present. Because Bob has purchased three personal computers and other consumer electronic devices over the past five years, he scanned his memory for various brand options. This is an example of what part of the consumer purchase decision process?

• A)recollection search
• B)external search
• C)evaluative criteria
• D)antecedent states
• E)internal search

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Definitions:

Cost Of Capital

The rate of return a company must earn on its investments to maintain its market value and attract funds.

Lump Sum

A one-time payment made for a particular purpose, rather than recurring payments over time.

Future Value

The amount of money an investment is expected to grow to over a period of time when interest or dividends are reinvested.