Independent Agencies Provide Ratings of Many Products

question 235

Multiple Choice

Independent agencies provide ratings of many products. A typical report on smartphones includes brands such as Apple, HTC, LG, Motorola, and Samsung. These brands are referred to as the __________ when consumers use these smartphone ratings to evaluate the products.

• A)consideration set
• B)evaluative criteria
• C)points of difference
• D)value propositions
• E)core benefits

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Definitions:

Latent Functions

Unintended, unrecognized consequences of activities that indirectly affect society in a social system.

Youth Culture

Describes the ways young people within a society create, share, and spread norms, values, and practices that are distinctive to their age group.

Surveillance

The monitoring of behavior, activities, or information for managing, influencing, or protecting people.

Social Integration

The process by which individuals from different backgrounds come together to form a cohesive and unified society, sharing norms, values, and practices.