An Ad for Conesco's Life Insurance Asks the Question, "How

question 265

Multiple Choice

An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the Maslow hierarchy of needs?

• A)physiological needs
• B)safety needs
• C)social needs
• D)personal needs
• E)self-actualization needs

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Definitions:

Discovering Consumer Needs

The process of identifying and understanding what customers want and require from products or services.

Sales Department

A division within a business that is responsible for selling products or services to customers and generating revenue.

Central Location

A strategic or convenient place for conducting business, usually selected for its accessibility to customers or as a distribution hub.

Specific Offering

A distinct product or service presented to the market by a business.