The Fear of Physical Harm, the Size of Financial Outlay

question 107

Multiple Choice

The fear of physical harm, the size of financial outlay required to buy the product, product performance, and even the lack of approval of friends can all contribute to

• A)consumer angst.
• B)cognitive dissonance.
• C)purchase anxiety.
• D)perceived risk.
• E)consumer cynicism.

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Definitions:

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.

Stable

Firm, steady, or not prone to sudden changes or deterioration, often used to describe economic or environmental conditions.

True Fan

A dedicated supporter or enthusiast of a particular product, brand, musician, etc., whose loyalty is strong and enduring.

Apple Products

Consumer electronics and software products developed by Apple Inc., such as iPhones, iPads, and Mac computers.