In the VALS Framework, Consumers Motivated by Ideals Are Guided

question 60

Multiple Choice

In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two Ideals-motivated groups, known as __________, have fewer resources and are conservative, conventional people with concrete beliefs based on established codes: family, religion, community, and the nation.

• A)Experiencers
• B)Believers
• C)Makers
• D)Achievers
• E)Thinkers

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Definitions:

Indebtedness

The condition of being obligated to repay borrowed money to lenders or creditors.

Convertible Bond

A type of bond that can be converted into a predetermined number of shares of the issuing company's stock.

Cash Payments

Transactions in which the purchaser pays for a good or service using physical currency or through immediate digital transfer of funds.

Dividends

Payments made by a corporation to its shareholder members, usually as a distribution of profits.