In the VALS Framework, Consumers Who Favor Established, Prestige Products

question 262

Multiple Choice

In the VALS framework, consumers who favor established, prestige products and services and are interested in time-saving devices given their hectic schedules are called

• A)Thinkers.
• B)Believers.
• C)Strivers.
• D)Experiencers.
• E)Achievers.

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Definitions:

Unhappy Customer

A customer who is dissatisfied with a product or service, potentially leading to complaints or negative feedback.

Resolve Problems

Resolve problems involves identifying issues, analyzing them, and then implementing solutions to address those issues effectively.

Ethical Communication

The practice of exchanging information in a truthful, fair, and respectful manner.

Motives

The underlying reasons or drives behind an individual's actions or behavior.