How Would Consumers Who Purchased a New and Innovative Nike

question 12

Multiple Choice

How would consumers who purchased a new and innovative Nike LeBron X basketball shoe for $315 try to reduce any cognitive dissonance they feel?

• A)Limit their information search to an internal one.
• B)Minimize problem solving involvement.
• C)Read ads for the new basketball shoe even after the purchase has been made.
• D)Conceal the product purchase from others.
• E)If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance.

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Definitions:

Purchasing Price

The amount of money required to buy a certain quantity of goods or services at a given time.

Incentive

A factor, monetary or otherwise, that motivates individuals or entities to act in a certain way.

Price Index

A statistical measure that tracks changes in the price level of a basket of consumer goods and services over a period of time.

Healthcare Services

The wide range of services provided by medical professionals, hospitals, and clinics, aimed at maintaining or improving people's health.