VALS Groups of Consumers Who Are Motivated by __________ Are

question 151

Multiple Choice

VALS groups of consumers who are motivated by __________ are those who desire social or physical activity, variety, and risk.

• A)ideals
• B)rewards
• C)achievement
• D)self-expression
• E)success

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Definitions:

Depression

An emotional wellness issue where an individual experiences constant feelings of sadness or has a diminished interest in activities, significantly affecting their daily living.

Seligman

A psychologist known for his work in positive psychology and the theory of learned helplessness.

Julian Rotter

A psychologist from the United States who is recognized for creating the theory of social learning and the idea behind locus of control.

Skinner

B.F. Skinner, an American psychologist known for his work in behaviorism and the development of the operant conditioning theory.