In the VALS Framework, Self-Expression-Motivated Consumers Who Have Fewer Resources

question 137

Multiple Choice

In the VALS framework, self-expression-motivated consumers who have fewer resources and express themselves and experience the world by working on it are referred to as

• A)Experiencers.
• B)Thinkers.
• C)Strivers.
• D)Believers.
• E)Makers.

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Definitions:

Fund Replenishing

The process of adding money to a fund to restore its level after expenses have been incurred.

Making Payments

This process involves the transfer of funds from one party to another to settle a financial obligation or purchase.

Cash Equivalents

Investments with a short duration, easily turned into cash, and having an original maturity of no longer than three months, which are both highly liquid and quickly convertible into precise cash sums.

Short-Term Receivables

Current assets representing amounts due to be received by a company within a short period, typically within a year, from customers or clients.