Which of the Following Statements About Groupon Is Most Accurate

question 232

Multiple Choice

Which of the following statements about Groupon is most accurate?

• A)In the alternative evaluation stage of the consumer purchase decision process, many Groupon customers focus on place or distribution as the most important evaluative criterion.
• B)A Groupon "deal of the day" e-mail may trigger a need in a consumer's problem recognition stage of the purchase decision process to do (buy) something they may not ordinarily do (buy).
• C)The typical Groupon user is a 35- to 45-year-old male with an average income of about $25,000 who is looking for a great deal.
• D)The Groupon purchase decision is made online and then confirmed by a telephone call when enough consumers agree to the offer and the "deal tips."
• E)Generally, Groupon consumers rarely follow the purchase decision process like they do for other consumer offerings because they do not have time for an information search.

---

Definitions:

Osteoporosis

Condition characterized by a loss of bone density; associated with levels of sex hormones and diet.

Health Habits

Regular behaviors or activities undertaken by an individual to maintain and improve their health.

Calcium Intake

The consumption of calcium, an essential mineral crucial for bone health, blood clotting, nerve transmission, and muscle function.

Cigarettes

Narrow cylinders of finely cut tobacco enclosed in paper and intended for smoking, posing significant health risks.