All of the Following Are Challenges That Groupon Faces Except

question 159

Multiple Choice

All of the following are challenges that Groupon faces except

• A)most of the Groupon deals are unprofitable for merchants, so customers must be converted into repeat purchasers for this to be cost-effective.
• B)Groupon faces extraordinary competition because the daily deal technology is easy to copy.
• C)the business model is hard to adapt at the local level, though it works well for large, national businesses.
• D)some consumers buy the coupons but never use them, eventually leaving them dissatisfied and unlikely to use Groupon again.
• E)Groupon must develop a comprehensive understanding of the differences in international buying behaviors to continue its explosive growth outside the United States.

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