Research Shows That Consumer Socialization with Respect to Brand Preferences

question 252

Multiple Choice

Research shows that consumer socialization with respect to brand preferences begins at

• A)the age of 2.
• B)the age of 5 when their cognitive skills have developed to understand the concept of money.
• C)the age of 13 when they become teenagers, when they can understand the responsibility involved in saving money to be able to consume products and services.
• D)the age of 18 when they become college students, living outside their parents' home for the first time and being responsible for their purchase decisions.
• E)at any time, though most people change their brand preferences many times during their lifetimes.