An Example of a Marketer-Dominated Source of Information Consulted During

question 118

Multiple Choice

An example of a marketer-dominated source of information consulted during an external search would include

• A)personal experience.
• B)salespeople.
• C)consumer programs on talk radio stations.
• D)friends and relatives.
• E)Consumer Reports magazine.

---

Definitions:

Educational Aspirations

The goals or ambitions an individual holds regarding their education, often reflecting the level of education they aim to achieve.

Sociological Research

The systematic study of social behavior, structures, and functions, using various methods of empirical investigation and critical analysis.

Peer Groups

Sets of individuals of approximately the same age, social status, and interests who interact with each other.

Self-Socialization

Involves choosing socialization influences from the wide variety of mass media offerings.