In the VALS Framework, Consumers Motivated by Self-Expression Desire Social

question 117

Multiple Choice

In the VALS framework, consumers motivated by self-expression desire social or physical activity, variety, and risk. One segment of the two self-expression-motivated groups, known as __________, are young, enthusiastic, and impulsive consumers who become excited about new possibilities but are equally quick to cool.

• A)Experiencers
• B)Believers
• C)Makers
• D)Achievers
• E)Thinkers

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Definitions:

Conservation

The prevention of wasteful use of resources, or the protection and preservation of the natural environment, heritage, or culture.

Resource Economists

Specialists who study the allocation, utilization, and conservation of natural resources from an economic perspective.

Price Elasticities

measures the responsiveness of the quantity demanded or supplied of a good to a change in its price.

Resource Depletion

The consumption of finite or non-renewable natural resources, leading to a reduction in their availability over time.