Customer Satisfaction Is an Important Focus for Marketers Because

question 322

Multiple Choice

Customer satisfaction is an important focus for marketers because

• A) marketing research is an expensive proposition; the fewer times it needs to be done, the better off the company is.
• B) the financial value of a satisfied, loyal customer over time can be significant.
• C) consumers are unable to assess it by themselves.
• D) attracting new customers is easier than keeping old ones.
• E) a 50 percent increase in customer retention can increase a company's profits by 5 percent.

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Definitions:

Cranial Nerves

Twelve pairs of nerves that emerge directly from the brain, not the spinal cord, and supply primarily the head and neck with motor and sensory innervation.

Olfactory

Pertaining to the sense of smell.

Cerebral Hemispheres

The two halves of the brain, divided into the left and right hemispheres, each controlling functions on the opposite side of the body.

Corpus Callosum

A large bundle of nerve fibers that connects the two cerebral hemispheres, facilitating communication between them.