Toro Introduced a Small, Lightweight Snowblower Called the Snow Pup

question 3

Multiple Choice

Toro introduced a small, lightweight snowblower called the Snow Pup. Even though the product worked, sales failed to meet expectations. Toro later found out that consumers perceived the name to mean that Snow Pup was a toy or too light to do any serious snow removal. When the product was renamed Snow Master, sales increased sharply. This is likely an example of

• A)selective retention.
• B)selective comprehension.
• C)selective exposure.
• D)selective analysis.
• E)stimulus discrimination.

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Definitions:

Social Activity

Participating in activities that involve interaction with others in the community or society, ranging from sports to volunteering and cultural events.

Love and Marriage

Concepts pertaining to the emotional and formal union between two individuals based on feelings of affection and legal commitments.

Globally

Pertaining to or encompassing the entire world, often used in discussions of worldwide issues or influences.

Fairly Happy

This term describes a moderate level of contentment or satisfaction with life or specific aspects of one's experiences.