All of the Following Are Marketing Strategies Designed to Reduce

question 26

Multiple Choice

All of the following are marketing strategies designed to reduce consumers' perceived risk and encourage purchases except

• A)securing endorsements from influential people.
• B)providing warranties and guarantees.
• C)providing free trials of the product.
• D)giving extensive usage instructions.
• E)using subliminal advertising.

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Definitions:

Transformational Leaders

Leaders who inspire and motivate their followers to exceed their own self-interests for the good of the organization and to achieve extraordinary outcomes.

Excite Followers

The ability of a leader to inspire and motivate followers towards achieving a common goal.

High Levels

Typically refers to a significant or above-average measure of a certain quality or quantity, such as productivity or achievement in a given context.

Situational Leadership Model

A leadership theory proposing that the most effective leadership style varies according to the situation and the level of maturity of the followers.