Global Companies Have Five Strategies for Matching Products and Their

question 203

Multiple Choice

Global companies have five strategies for matching products and their promotion efforts to global markets. An adapt product-same promotion emphasis refers to which type of strategy?

• A)product extension strategy
• B)communication adaptation strategy
• C)product adaptation strategy
• D)dual adaptation strategy
• E)product invention strategy

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Definitions:

Homicides

The deliberate and unlawful killing of one person by another; a crime classified under violent offenses.

Symbolic Interactionism

A sociological perspective focusing on how individuals interact with each other in society through the use of symbols, including language and gestures, influencing their social realities.

Gender Identities

The personal sense of one's own gender, which may or may not correspond with their birth sex, encompassing a broad spectrum of identities.

Gender Roles

Refers to the societal norms dictating the types of behaviors considered acceptable, appropriate, or desirable for people based on their actual or perceived sex or gender.