Which of the Following Statements About Brand Loyalty Is Most

question 333

Multiple Choice

Which of the following statements about brand loyalty is most accurate?

• A) Learning has little effect on brand loyalty because most habits are instinctual.
• B) Brand loyalty increases the perceived risk associated with impulse purchases.
• C) The incidence of brand loyalty is steadily rising in North America.
• D) Brand loyalty results from the positive reinforcement of previous actions.
• E) The best way to enhance brand loyalty is to brand all new products with the same brand name.

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Definitions:

Restrictions

Limitations or conditions imposed on activities, rights, or behaviors to regulate them.

Innocent Misrepresentation

A false statement made by one party to another, where the person making the statement genuinely believes it to be true.

Rescission

Rescission is a legal remedy that cancels a contract and returns the parties involved to their statuses prior to the contract, as if it never existed.

Rescission

The legal act of cancelling a contract and returning the parties involved to their positions prior to the agreement, as if the contract never existed.