Once a Consumer Has Completed the Alternative Evaluation Stage of the Consumer

question 248

Multiple Choice

Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process, the two remaining choices are

• A) which product to buy and how to pay for it.
• B) whether to buy one or several if a BOGO deal is offered and how to pay for them.
• C) from whom to buy and when to buy.
• D) which product to buy and whether to tell others about the purchase.
• E) whether to buy in person or online and whether to tell others about the purchase.

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Definitions:

Cognitive Dissonance

A psychological phenomenon occurring when an individual experiences mental discomfort from holding two or more contradictory beliefs, values, or ideas simultaneously.

Marketing Director

A Marketing Director is a professional responsible for leading and guiding a company's marketing efforts and strategies.

Munitions Company

A company specializing in the production and supply of military weapons, ammunition, and related equipment.

Logic

The study of principled reasoning, identifying valid arguments and correct inferences.