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Once a consumer has completed the alternative evaluation stage of the consumer purchase decision process, the two remaining choices are
Caffeine
A mild stimulant found in coffee, tea, and several other plant-based substances.
Night Terrors
A sleep disorder causing feelings of terror or dread, and typically involves screaming, flailing, and waking up in a frightened state without recalling the dream.
Nightmares
Disturbing dreams that can cause feelings of fear, terror, or anxiety, often waking the sleeper.
Psychological Problems
A wide range of mental, emotional, and behavioral issues that can affect individuals' ability to function and lead a healthy life.
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