In the VALS Framework, Each Consumer Segment Exhibits Unique Media

question 141

Multiple Choice

In the VALS framework, each consumer segment exhibits unique media preferences. Which segment would be the most likely to read national newspapers?

• A)Experiencers
• B)Thinkers
• C)Believers
• D)Strivers
• E)Makers

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Definitions:

Tolerance

The process by which an individual's physiological response to a substance decreases with repeated use, necessitating larger amounts to achieve the same effect.

Increased Amounts

Refers to a quantity or volume of something becoming larger or greater than before.

Depressant

A substance that reduces arousal and stimulation in the brain, often used to treat anxiety and insomnias, such as alcohol or sedative medications.

Initial Effect

Describes the immediate impact or outcome of an event or substance on an individual or system.