In the VALS Framework, Consumers Who Are Looking for Products

question 114

Multiple Choice

In the VALS framework, consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called

• A)an ideals-motivated group.
• B)a rewards- and-success-motivated group.
• C)a self-expression-motivated group.
• D)an achievement-motivated group.
• E)a high- and-low-resource group.

---

Definitions:

Borrowing Cost

A financial expense encompassing interest and other costs incurred by an entity in connection with the borrowing of funds.

Entity's Profits

The financial gain that remains after subtracting all expenses, taxes, and costs from a company's revenue.

Residual Interest

The interest remaining in a trust or estate once all prior obligations, claims, or interests have been satisfied.

Equity Instrument

Any contract that evidences a residual interest in the assets of an entity after deducting all of its liabilities.