In the VALS Framework, Consumers Who Favor Established, Prestige Products

question 262

Multiple Choice

In the VALS framework, consumers who favor established, prestige products and services and are interested in time-saving devices given their hectic schedules are called

• A)Thinkers.
• B)Believers.
• C)Strivers.
• D)Experiencers.
• E)Achievers.

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