A Consumer's Purchases Are Often Influenced by the Views, Opinions

question 42

Multiple Choice

A consumer's purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketing are __________ and word-of-mouth activity.

• A)parental guidance
• B)peer pressure
• C)opinion leadership
• D)government regulation
• E)psychographics

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Definitions:

White-collar Defendants

Individuals accused of non-violent, financially motivated crimes typically associated with business or professional settings.

American Government Officials

Individuals who hold positions of authority within the structure of the United States government.

White-collar Deviance

Non-violent crimes committed by individuals in higher social classes during the course of their occupation, including fraud, embezzlement, and insider trading.

Corporate Deviance

Unethical or illegal actions taken by companies or individuals acting on their behalf, often for financial gain or competitive advantage.