Which of the Following Is a Reason That Marketing to Hispanics

question 150

Multiple Choice

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

• A) Hispanics don't consider advertising a credible source of product information.
• B) Hispanic communities are spread across the entire country and therefore are difficult to target.
• C) The Hispanic subculture is diverse.
• D) Hispanics prefer imports to American-made products; they tend to be ethnocentric in their product preferences.
• E) Assimilation is valued and the Hispanic community finds cultural target marketing offensive.

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Definitions:

Triple Bottom Line

A framework or theory that recommends companies commit to focus on social and environmental concerns just as they do on profits, encapsulating three Ps: profit, people, and planet.

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Business Organization

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