When Citizen, a Watch Company, Uses a Spokesperson Such as Football

question 155

Multiple Choice

When Citizen, a watch company, uses a spokesperson such as football player Eli Manning to promote its Eco-Drive watches, it believes he is __________ who can influence the purchase decision of its target market.

• A)an opinion leader
• B)a product champion
• C)an innovator
• D)a BzzAgent
• E)a rainmaker

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Definitions:

Pure Competition

A market structure characterized by a large number of sellers and buyers, free entry and exit, and a product that is homogeneous across producers.

P = MC

An economic condition where price equals marginal cost, indicating optimal resource allocation in perfectly competitive markets.

Optimally Allocated

Refers to the distribution of resources in a manner that maximizes efficiency and effectiveness, often resulting in the best possible outcome.

Short-Run Supply

The total quantity of goods and services that producers are willing and able to sell at current prices in a short-term period, often influenced by fixed production capacities.