All of the Following Are Marketing Activities Designed to Stimulate

question 71

Multiple Choice

All of the following are marketing activities designed to stimulate conversations that promote positive or retard negative word of mouth except

• A)using slogans, music, and humor in advertising.
• B)giving appropriate product demonstrations.
• C)recruiting and deploying people to produce buzz.
• D)employing VALS segmentation strategies.
• E)running teaser advertising campaigns in advance of new-product introductions.

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Definitions:

Shareholders

Individuals or entities that own shares in a corporation, giving them ownership interests.

Defensive Strategy

A corporate social responsibility strategy that does the minimum legally required to display social responsibility.

Economic Responsibilities

refer to the obligations of businesses and organizations to pursue strategies that enhance their profitability within the confines of the law.

Legal Responsibilities

Obligations under the law that individuals or organizations must adhere to.