The Ford Escape Hybrid SUV Was the First SUV on the Market

question 72

Multiple Choice

The Ford Escape Hybrid SUV was the first SUV on the market to be powered by both electricity and gasoline. Ford has targeted not only people who are excited about technology but also those who want to contribute to cleaner air. Ford set a goal to attract 20,000 buyers a year for this SUV. Ford is trying to change consumer attitudes by

• A)changing beliefs about the extent to which a brand has a specific attribute.
• B)changing the perceived importance of a specific attribute.
• C)adding a new attribute.
• D)reducing the perceived risk of the product.
• E)providing stimulus generalization to prospective buyers.

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Definitions:

Ingroup

A group to which an individual belongs and identifies with, often seen as an "us" within the context of "us" versus "them".

Ridicule

The act of making fun of someone or something in a cruel or harsh way, often to belittle.

Dual-Process Model

A theory explaining two distinct paths through which information processing and decision making occur: one automatic and unconscious, and the other controlled and conscious.

Conversion Effect

The phenomenon where people holding minority views influence individuals in the majority, leading to a change in beliefs or attitudes.