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What Is a Buying Center? in What Type of Business

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What is a buying center? In what type of business would a buying center most likely be found?


Definitions:

Classical Conditioning

A learning process in which a neutral stimulus becomes associated with a meaningful stimulus and acquires the capacity to elicit similar responses.

Learning

The process of acquiring new understanding, knowledge, behaviors, skills, values, attitudes, and preferences through study, experience, or teaching.

Drug Tolerance

Drug tolerance occurs when a person requires a higher dose of a drug to achieve the same effect due to repeated use.

Conditioning Models

Theoretical models used to explain how behavioral responses are learned and performed in relation to certain stimuli.

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