At 3M, the "Pollution Prevention Pays" (3P) Program Has Generated

question 32

Multiple Choice

At 3M, the "Pollution Prevention Pays" (3P) program has generated over 11,000 3P projects that eliminated more than 4 billion pounds of air, water, and solid-waste pollutants from the environment. This is an example of

• A)proactive marketing.
• B)green marketing.
• C)consumerism.
• D)an ecological code of ethics.
• E)cause marketing.

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Definitions:

Regressive Social Movements

Movements aiming to reverse social progress or return to previous societal conditions.

Reactionary

A political viewpoint characterized by opposition to progress or change and aiming to return to a previous state or condition.

Environmental Protection

A practice of safeguarding the natural environment on individual, organizational, or governmental levels, for the benefit of both the environment and humans.

Global Village

A term popularized by Marshall McLuhan, describing the world as a connected community facilitated by electronic communication.