A Key Difference Between Cause Marketing and a Charitable Contribution

question 2

Multiple Choice

A key difference between cause marketing and a charitable contribution is

• A)a charitable contribution provides an organization with a lower tax deduction.
• B)there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
• C)charitable donations are contributed at the sole discretion of the firm; cause marketing is the amount directly affected by consumers' purchases.
• D)cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions.
• E)there is essentially no difference between a charitable contribution and cause marketing.

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Definitions:

Text Messaging

The act of sending brief, written messages via cellular or mobile phone network from one person to another.

Polygraph Machine

A device used to measure and record physiological responses such as blood pressure, pulse, and perspiration, often used in lie detection.

Neural Activity

The electrical and chemical processes that occur within neurons and neural networks in the brain and nervous system.

Brain

The central organ of the human nervous system, responsible for processing sensory information, regulating bodily functions, and facilitating cognition, emotion, and behavior.