A Key Difference Between Cause Marketing and a Charitable Contribution

question 2

Multiple Choice

A key difference between cause marketing and a charitable contribution is

• A)a charitable contribution provides an organization with a lower tax deduction.
• B)there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
• C)charitable donations are contributed at the sole discretion of the firm; cause marketing is the amount directly affected by consumers' purchases.
• D)cause marketing is generally linked to public causes and concerns while straight charitable contributions are generally given to private institutions.
• E)there is essentially no difference between a charitable contribution and cause marketing.

---

Definitions:

Written Word

Information or content that is expressed in written form, as opposed to spoken word or other modes of communication.

Advertised Reward

An offer of payment published to the general public for the performance of a specific task, such as information leading to the recovery of lost property.

Express Mail

Express Mail is a service that provides expedited mail delivery, often guaranteeing delivery by a specific time the following day or within a specified period.

Acceptance

In contract law, the agreement by a party to the terms of an offer, thereby creating a binding contract.