During Its Drive to End Hunger Campaign to Help Fight

question 88

Multiple Choice

During its Drive to End Hunger campaign to help fight hunger among nearly 9 million older Americans, Quaker State donated 25 cents per five-quart bottle sold of specially marked oil products to the AARP Foundation that works on this issue. This is an example of

• A)philanthropic marketing.
• B)cause marketing.
• C)societal marketing.
• D)public relations marketing.
• E)transactional marketing.

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Definitions:

Nominal Rate

The stated interest rate of a bond or loan, not adjusted for inflation.

Compounded Annually

A method in which interest is calculated once per year and added to the total sum, affecting the principal for the next period.

Promissory Note

A promissory note is a financial instrument that contains a written promise by one party to pay another party a determinate sum of money either on demand or at a specified future date.

Compounded Semi-Annually

The method of calculating interest on a principal where the interest is computed twice a year and each interest payment is added to the principal for future calculations.