With a Proper Environmental Scan, Changes in the Demographic Characteristics

question 127

Multiple Choice

With a proper environmental scan, changes in the demographic characteristics of the population and its values can have a dramatic impact on

• A)the marketing concept era.
• B)marketing tactics.
• C)market share.
• D)marketing metrics.
• E)marketing strategy.

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Definitions:

Discount Rate

The interest rate used to discount future cash flows of a financial asset to their present value, often used in NPV calculations.

Revenue

The sum of money earned from the sale of products or services that are the main activities of a business.

Interest Rate

The percentage charged on a loan or earned through an investment, representing the cost of borrowing or the return on invested capital.

Discounting Project Cash Flows

The process of determining the present value of expected future cash flows of a project using a specific discount rate.