Which of the Following Statements Regarding Environmental Scanning Is the Most

question 107

Multiple Choice

Which of the following statements regarding environmental scanning is the most accurate?

• A)Environmental scanning changes the marketing environment.
• B)Environmental scanning identifies and interprets potential trends.
• C)Environmental scanning should be done at least every five years.
• D)Environmental scanning focuses primarily on ecological factors.
• E)There is too much information generated from environmental scanning to make it viable for small firms.

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Definitions:

Capital Account

In macroeconomics and international finance, the part of the balance of payments which records all transactions made between entities in one country with entities in the rest of the world involving assets and liabilities.

Capital Accounts

Part of a nation's balance of payments that records all transactions involving the purchase and sale of assets.

Current Accounts

A component of a country’s balance of payments that includes the balance of trade, net primary income, and net earnings on foreign investments.

Balance Of Trade

The difference between the value of a country's exports and imports over a certain period, indicating a trade surplus or deficit.