Ben & Jerry's Is an Ice Cream Producer Owned by Unilever

question 325

Multiple Choice

Ben & Jerry's is an ice cream producer owned by Unilever. If the firm identified that its managers lacked the expertise to create additional growth for the firm's products, a marketing manager would likely incorporate this knowledge into its SWOT analysis as

• A)a weakness if the company has a strong working relationships with Unilever.
• B)an opportunity if the company shares this information directly with its competitors.
• C)a weakness if the company does not seek to gain that additional expertise.
• D)a threat if Ben & Jerry's does not have resources to develop additional expertise.
• E)part of a marketing plan; this information would not be part of a SWOT analysis.