Local Newspaper Readership Has Declined Significantly in Recent Years

question 140

Multiple Choice

Local newspaper readership has declined significantly in recent years. Not only are traditional newspapers losing subscribers, they are also losing advertisers. To combat these trends, many newspaper publishers now offer online versions of their printed newspapers. This is most likely a response to which environmental force?

• A)economic, since few can afford a newspaper today
• B)competitive, resulting from new, smaller local newspapers that are flourishing
• C)technological, since high-speed printing presses have become more easy to use
• D)social, resulting from changing consumer preferences for information delivered online
• E)regulatory, since the government provides tax incentives for paper-based products

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Definitions:

Scrutinized

Examined or inspected closely and thoroughly.

Moral Dimension

Aspects of decision making and behavior guided by ethical principles and values.

Relational-Based Approach

A strategy or method that emphasizes the importance of relationships and interactions between individuals or groups.

Interpersonal Behaviors

Actions and reactions in interactions between individuals, impacting relationships and communication effectiveness.