Groupon Built Its Business Model on the Premise That

question 154

Multiple Choice

Groupon built its business model on the premise that

• A)consumers would be receptive to online sweepstakes.
• B)businesses would be willing to post their 30-second TV advertising on a social network.
• C)consumers would want to "check in" and earn points and badges for visiting businesses.
• D)consumers would band together and try a new product or service if businesses would offer lower prices to entice them to take advantage of a daily deal offered to them.
• E)consumers would be willing to pay for fun and exciting online video games that are playable on their smartphones and tablet devices.

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Definitions:

Plan Moves

Strategies or steps taken to transition or reorganize elements within an organization, project, or process.

Internet Access

The ability to connect to the web using computers or other devices through networks.

United States

A country located in North America, consisting of 50 states, a federal district, five major self-governing territories, and various possessions.

BPM (Business Process Management)

A systematic approach to improving an organization's processes, aiming for more effective and efficient outcomes.