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Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?
Situation Analysis
The assessment of internal and external factors affecting an organization's performance to identify strengths, weaknesses, opportunities, and threats.
Key Message
Theme or idea in a strategic plan that is specially designed to communicate an essential point or view that is critical to accomplishing an overall objective.
Achieve Objectives
The process of successfully meeting goals or targets through planned actions and strategies.
Corporate Social Responsibility
A business model in which companies integrate social and environmental concerns in their business operations and interactions with stakeholders.
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