Which Generational Cohort Is Often Referred to as the Echo-Boom

question 217

Essay

Which generational cohort is often referred to as the echo-boom or baby boomlet? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

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Definitions:

Somnambulism

A condition also known as sleepwalking, where an individual engages in activities that are usually performed during a state of full consciousness while being asleep.

Sleep Apnea

A condition marked by interruptions in breathing or instances of light breathing while asleep.

Microsleeps

Very short, unintended episodes of loss of attention or sleep that may last from a fraction of a second to several seconds, often happening when a person is fatigued but trying to stay awake.

Athletic Training

A field of healthcare that involves preventing, diagnosing, and treating injuries and illnesses in athletes and other physically active individuals.