A Marketing Metric Refers to

question 9

Multiple Choice

A marketing metric refers to

• A) a measure of the quantitative value or trend of a marketing activity or result.
• B) a form of linear trend analysis used to project future profits based on existing marketing plans.
• C) one of a series of mathematical formulas used to calculate potential profits based upon different scenarios of the forces in the marketing environment.
• D) information about an organization's core values and code of ethics so marketers can quickly spot deviations and take corrective actions.
• E) the value of a product in terms of its contribution to employee welfare.

---

Definitions:

Budget

A financial plan for a defined period, outlining an organization's projected revenues, expenses, and capital expenditures.

Standard Costs

Pre-determined or estimated costs of manufacturing, selling, or performing a service under normal conditions.

Management By Exception

A management strategy where only significant deviations from a budget or plan are brought to the attention of management.

Ideal Standards

Benchmark levels of performance set at the highest achievable conditions without allowances for normal inefficiencies.