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A Florida-Based Flashlight Company Has Been Extremely Successful Due in Part

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A Florida-based flashlight company has been extremely successful due in part to the number of hurricanes in Florida that result in a loss of power. The firm is thinking of expanding its product offerings to include other emergency supplies such as generators and survival kits. Before going ahead with this decision, several factors had to be considered: (1) The firm has a great reputation with its flashlights and doesn't want to ruin it. (2) Its physical plant could be refitted relatively easily to make small generators, but it would be rather costly. (3) It would have to rely on another firm to manufacture and package the survival kits. (4) Although there are nine named hurricanes scheduled for the upcoming year, no one really can predict what will happen. The need to rely on another company to supply the survival kits would fall in which quadrant(s) of the SWOT analysis grid?


Definitions:

Ambiguity

The quality of being open to more than one interpretation or having a lack of clarity.

Creative Realism

The application of creative thinking and innovation grounded in practicality and realistic constraints.

Structural Connectedness

The extent to which elements within a system or organization are interconnected, facilitating the flow of information or resources.

Innovation

The process of creating, developing, and implementing new ideas, processes, or products that bring significant improvements or create value.

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