All of the Following Statements About the Overall Marketing Program

question 115

Multiple Choice

All of the following statements about the overall marketing program for 3M's Post-it Flag Highlighters are true except

• A)David Windorski, a 3M inventor, designed the second generation of Post-it Flag Highlighters and Pens without the rotating cover to make it easier to insert replacement flags.
• B)students were initially the intended target market for the Post-it Flag Highlighter.
• C)in his first attempt, David Windorski, a 3M inventor, designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
• D)David Windorski, the designer of the Post-it Flag Highlighter, appeared on "The Oprah Winfrey Show" so she could thank him in person for "his most incredible invention."
• E)3M recently introduced additions to the Post-it Flag+ line: a Post-it Flag+ Gel Pen and a Post-it Flag+ Permanent Marker.

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Definitions:

Fiduciary Duty

A legal obligation of one party to act in the best interest of another when entrusted with a particular responsibility.

Gratuitous Agent

A person who acts on behalf of another without expecting or receiving payment, typically in a legal or business context.

Gratuitous Agent

An agent who acts on behalf of another without receiving any form of compensation or benefit for their services.

Duty of Loyalty

A legal obligation of fiduciaries to act in the best interest of the party they owe the duty to, avoiding conflicts of interest and self-dealing.