The Actions Taken During the Implementation Phase of the Strategic

question 275

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) __________; (3) define precise tasks, responsibilities, and deadlines; and (4) execute the marketing program.

• A)select target markets
• B)design marketing organization
• C)position the product
• D)find points of difference
• E)develop the budget by estimating revenues, expenses, and profits

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Definitions:

Absorption Costing

A method of inventory costing that includes all manufacturing costs, both variable and fixed, in the cost of a product.

Idle Capacity

The available but unused capacity of a company to produce goods or services without incurring additional fixed costs.

Absorption Costing

A method of inventory costing in which all costs of production (both variable and fixed) are treated as product costs.

Variable Costing

Variable Costing is an accounting method that only allocates variable costs to inventory and cost of goods sold, excluding fixed manufacturing overhead from inventory valuation.