Points of Difference Refer to

question 192

Multiple Choice

Points of difference refer to

• A) the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
• B) the cluster of benefits that an organization promises customers to satisfy their needs.
• C) a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
• D) those characteristics of a product that make it superior to competitive substitutes.
• E) the use of percentage points of market share to allocate marketing resources effectively for different product lines within the same firm.

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Definitions:

Correlation Coefficient

A statistical measure that indicates the extent to which two variables change together, but does not imply causation.

Ranges

The difference between the highest and lowest values in a set of data or the span across which something varies.

Heredity

The genetic transmission of traits from parents to offspring.

Stage Theory

A theory of development characterized by hypothesizing the existence of distinct periods of life. Stages follow one another in an orderly sequence.