The Actions Taken During the Implementation Phase of the Strategic

question 266

Multiple Choice

The actions taken during the implementation phase of the strategic marketing process include: (1) obtain resources; (2) design the marketing organization; (3) __________; and (4) execute the marketing program.

• A)position the product
• B)select target markets
• C)define precise tasks, responsibilities, and deadlines
• D)find points of difference
• E)develop the budget by estimating revenues, expenses, and profits

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Definitions:

Coordinator

A coordinator is an individual responsible for organizing and managing various tasks and activities within a project or department to ensure efficient operation.

Marketing Implementation

The process of executing the marketing strategy by creating and performing specific actions that lead to achieving marketing objectives.

Organizational Goals

The strategic objectives that a business or an organization aims to achieve in order to fulfill its mission.